Add BIG value to your packages with juicy extras - Small Business Coach, Women Business Coaching - Client Attraction

Add BIG value to your packages with juicy extras

Fabienne Fredrickson
February 6, 2013

enticing-extrasHave you created your client packages yet? I recommend offering three price levels to give your prospects a range of choices. You want each level to be a good value and not be easily tied back to an hourly fee. Obviously, the top tier package needs to provide the yummiest value so that it is practically irresistible to prospects.

To help sweeten your packages, I have created a list of simple suggestions that provide the kind of extras your clients will clamor for:

  • Recording private or group coaching calls
  • Unlimited 5-minute phone calls
  • Unlimited email questions
  • A two-hour in-person meeting at your office
  • Open office hours for quick calls
  • Ebooks or reports
  • Additional, select program recordings
  • Monthly Q&A calls
  • Community Facebook page
  • Weekly motivational or tips emails
  • Detailed list of resources

Many of these extras cost you very little or even nothing. But, in the client’s mind, they have great perceived value which is exactly what you want. It’s not about cramming stuff in there, but giving clients what they want the most, and most people want accountability and access.

You certainly don’t need to offer all of these options. Choose the ones that are easy for you to provide. The simplest thing is to offer selections from your current “library” such as ebooks and books, teleclass recordings, home study courses, etc. For something like ”Open Office Hours” choose a time that you know you can schedule consistently so that you train your clients to call at that time. Monthly Q&A conference calls add tremendous value because clients get even more access to you and your wisdom. However, for you, it requires only one more hour of your time per month, which may not be a big commitment.

On the other hand, you do have to be a bit brave to offer the unlimited services. Not that many people will take advantage of the extra services. However, the unlimited emails can be time consuming. Some people who email frequently don’t see this interaction as taking up a lot of your time – but it does. While I did provide this extra for many years, it’s something you want to think about.

Your Client Attraction Assignment
Spend some time thinking about what your prospects really need. What type of extra would be highly valued and desirable?
What do you already have available to share with new clients? What can you add as a service that doesn’t require much additional time?

Brainstorm for 30-60 minutes using this list as the starting point to come up with rewards to satisfy new clients and entice them to work with you.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at

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