Three simple steps to create your first program - Small Business Coach, Women Business Coaching - Client Attraction

Three simple steps to create your first program

Fabienne Fredrickson
November 5, 2012

If you are just starting out, it might feel daunting to come up with your first program. You could have questions like

  • What should I talk about?
  • What must be covered?
  • How do I handle difference in people?
  • What steps come first?

These questions swimming in your head can make you feel overwhelmed. But don’t worry, I can make this easy for you.

1. Make a list of every topic you can think of about the work you do now

Think about what your clients are suffering over. What keeps them up at night with the 3am sweats?

If you have had the problem you now solve in your business, what did you wish you had known way back at the beginning?

2. Do some research on the web.

What do other service providers offer? What do they talk about? This can be a great way to stimulate new ideas and also see what you might have missed on your own list of topics and ideas.

So for example, if you are a wellness consultant with a nutrition focus, you could start by thinking about

  • Each meal individually
  • Healthy snacks
  • Food groups
  • What to eliminate from their diet
  • Dining out

When I was doing this work, I even had a session on take out. My clients would send me their take out menus and I would highlight the healthy choices for them that would help to achieve their goals.

Regardless of what business you are in, there are likely several aspects of it to work with.

3. Categorize topics and put them into logical order.

After you create the fullest list of topics you can come up with, put them into some kind of order that feels appropriate. Then, try the new program out with clients. The more you work with your program, the more you will discover what works, what areas may be lacking, and what helps your clients get the results they want.

Thinking about your program from all angles, then checking with other sources to see what they recommend, will give you confidence using the new program you have created.

Your Client Attraction Assignment
Set aside one hour this week to brainstorm a big list of topics you can cover. Don’t get up or switch to doing something else – dedicate the entire time to creating this list. Then leave the notebook open all that week, so you can jot down the new ideas that are likely to continue popping into mind. You will be amazed at how many ideas you can come up with this way and how easily your new program will form.


Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at

  • Should a first product be the alll-emcompassing signature system or something small?

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