Key elements of a special report that can get you clients - Small Business Coach, Women Business Coaching - Client Attraction

Key elements of a special report that can get you clients

Fabienne Fredrickson
May 17, 2012

Have you written your special report for your Irresistible Free Offer yet? If not, I’m going to take you through all the elements that will help you create an excellent report that can land you clients or build your relationship with your readers.

1. Start by introducing yourself with your compelling story. This story gives you the right to be talking about your topic, whatever it is. Present yourself as an expert and a problem-solver.

2. Explain what people are not doing along with the reasons why this happens. These will be issues they can relate too easily.

3. Make it clear what the downfall is as a result of not doing those things. Paint the worst case scenario about why it’s crucial that they need to be doing things differently.

4. Take them through a series of mistakes they are making. Explain each mistake, with up to seven different things they could be doing wrong. Focus on what they are doing wrong, but hold off on revealing how they could do things better.

5. Show compassion because they must be feeling overwhelmed. Demonstrate that you understand how hard it may seem for them.

6. Close with a call to action or suggest that it would be easier working together.

Keep in mind, you must provide plenty of content so readers feel there is real value in the report. If it’s one big sales pitch, you risk losing their attention forever.

Your Client Attraction Assignment

If you haven’t written your special report yet, now you have all the key elements for a successful product. Plan out what you have to share before you start writing. And if you have already completed your special report, it’s worth reviewing it to see if can be strengthened by including these elements.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at

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