Stop Doing What You’re Not Good At
There comes a point in your business where you will be so busy with current clients or other things that you’re doing that there just won’t be any more time left in the day for you to offer to new clients. Because you’re so busy with the day-to-day aspects of your business, you have no time left to offer to a new client and get paid for it.
One of the best ways to make more money in your business and to get more clients is to outsource and delegate things that you’re doing right now that don’t really bring in that much money. We’ve talked about how to delegate before and really looking at how much you make per hour if you’re doing your brilliance work and how much somebody else could be paid to do some of the other stuff that shouldn’t really be done by you anyway, and frankly is not your brilliance work; it’s more like your competence work—something that you’re competent at or something that you may actually be incompetent at.
People always ask me, “So what do you delegate?” I have a list of 101 things that I share with my clients about what they must be delegating to make more money in their business and to work less. I would like to narrow that list down for you and give you three or four things that you can start delegating right away, especially if you are on a shoestring budget and you are someone who is just hiring their first assistant or their first admin or virtual assistant. There are some categories of things that will make sense if you are not independently wealthy and you don’t have a ton of cash.
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The first thing that you want to start delegating is anything that you’re not good at doing. If you’re not good at doing it, especially if it’s administrative and does not bring money into the company, you must immediately outsource or delegate. Have somebody else do that because if you’re incompetent at doing it, not only are you not doing it well but you’re taking so much longer to do it than somebody else would. So immediately write down all the things that you are not good at doing in your business and let’s outsource that and delegate that.
The second thing is the stuff that you don’t know how to do. For example, when I hired my first long-term virtual assistant, immediately I delegated and outsourced to her the html of my ezine. Why? Because if I knew that I took some steps in doing things differently and really upleveled the look of my web presence, I would get more clients and make more money. But I didn’t know how to do html and in fact, I tried to buy DreamWeaver on eBay many, many years ago and soon asked myself, “Why did I buy this,” because I was never going to get good at doing DreamWeaver or any html.
Third, is the stuff that you simply don’t have time to do that eats up all of your time. For me in the beginning, scheduling was something that I could do and at first it made sense. Why would I hire somebody else or delegate it to somebody who doesn’t know my schedule? But over time the more and more clients you have, the more it takes time to schedule them and many of the other administrative things.
Finally, delegate anything that is outside of your brilliance work, including anything that does not make you money. When you start to delegate or outsource those four things, it creates some free space for you to market more, apply more of the Client Attraction principles that I’m always telling you about and to fit in more clients in order to make more money.
So when you start to delegate these four things, you actually make so much more money that it pays for the person that you just hired.