Fish Where the Fish Are
To get more clients from networking, you’ve figured out where your best clients have come from and where your ideal clients can be found in large numbers and inexpensively. It’s time to create a marketing plan that has you focusing on “fishing where the fish are.” The more focus you have, the better the results.
When coaching clients to do this in private sessions, I ask them to draw a large circle on a blank sheet of paper, and draw some 4 lines to create a pie with 8 slices.
Then I ask them to fill out each slice of the pie with what they’re currently doing to attract clients (only the things that really work) and then fill in the rest of the marketing pie with things marketing tools we’ve agreed will PULL their clients in. This comes from the list of where their Ideal Clients congregate.
So, the list could look like this:
- Network where they network
- Join associations that allow you to rub elbows with them
- Write articles for the publications they read
- Create a Signature Talk for a workshop/seminar they attend
- List your events in publications they read
- Set up referral partnerships with people they do business with on a regular basis
- Get booked as a speaker for organizations they belong to
- Write articles for websites they visit often or rely upon
- Write an e-zine they would be interested to read
- Give free (or paid) teleseminars they call in and listen
Avoid marketing where your ideal clients are NOT spending time, as you will attract people who DON’T fit that profile.
Know that although you DO want a multi-pronged marketing approach so that you don’t ever put all your eggs in one basket, you want to take it slow and not try to put into place ALL the pieces of the pie at the same time. You’d overwhelm yourself and exhaust yourself completely, and exhaustion is not very Client Attractive.
So the idea is to start putting a couple of “slices” of the pie in place, to make them run like a well-oiled machine and THEN move on to adding another slice, one at a time.
Your Client Attraction Assignment:
Spend some time thinking about all the different avenues for reaching you target audience with your compelling marketing message and plot it out on a marketing pie. Then start putting one piece of the pie in place, one after the other, until you’re Marketing Pie is in full swing and always working to help you attract clients. No more ad hoc marketing with no results.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.