Know Exactly What Makes Your Clients Tick - Small Business Coach, Women Business Coaching - Client Attraction

Know Exactly What Makes Your Clients Tick

Fabienne Fredrickson
May 7, 2011



If you want to start attracting your ideal clients in droves,
it’s time to do some serious drilling-down to find out as much as you can about that target’s critical problems.Without knowing their critical problems, challenges, issues and stumbling blocks, you simply won’t be as Client Attractive. The good news is, it’s relatively easy to find out everything you need to know about them.
Put yourself in their well-worn comfortable shoes, completely, and then ask yourself these questions:

  • What is it that keeps them up at night worrying (as it relates to what you do)?
  • If they were to “pull their hair out” about something, what would it be?
  • What is the biggest struggle they encounter on a daily basis?
  • What is the biggest obstacle they deal with?
  • What is their biggest money/time leak?
  • What is the one goal that seems unattainable to them?
  • If they wished they could learn how to do ONE thing and one thing only, what would that be?
  • What is the biggest improvement they could make in their lives/business (as it relates to what you do)?
  • And finally, what would they do ANYTHING and pay (relatively) ANYTHING to solve/get rid of/achieve?

Let me give you a personal example of why this works in helping you become more Client Attractive. When I was simply a dime-a-dozen business coach helping everyone: “corporate types, entrepreneurs, sales professionals, and solo practitioners “get better in business (I felt I had to do this in the beginning), I had a difficult time getting a hold on a marketing message that would fit ALL of them.

My message was weak and diluted. Some clients wanted to work on time management, some on achieving sales goals, some on staffing issues, some on selling their music CDs, some on marketing and getting clients.

Although I was pretty good at coaching in these different capacities, what I truly enjoyed the most and got the BEST results with was coaching the sole practitioner who needed more clients. It came naturally, I could do it in my sleep and I had a ton of personal experience with it myself, having done it twice successfully, in less than eight months each time.

It’s not until I answered the above questions that I really got clear on who my best client was and how to help them. This changed EVERYTHING for me. I was then able to steer all my marketing to that type of person and their problems. Client Attraction became a lot EASIER for me at that point because clients starting coming to me!

Your Assignment:

Answer every one of the following questions as if your business life depended on it. (Hint: it does.)

  • What is it that keeps them up at night worrying (as it relates to what you do)?
  • If they were to “pull their hair out” about something, what would it be?
  • What is the biggest struggle they encounter on a daily basis?
  • What is their biggest money/time leak?
  • What is the biggest obstacle they deal with?
  • What is the one goal that seems unattainable to them?
  • If they wished they could learn how to do ONE thing and one thing only, what would that be?
  • And finally, what would they do ANYTHING and pay (relatively) ANYTHING to solve/get rid of/achieve?

Once you answer these questions in depth, you’ll have a very clear direction of how to position yourself in the marketplace and a way of speaking to your prospects that will have them saying, “WOW, that’s EXACTLY what I need, I want to work with you!”

Want to know more about finding your ideal client? You’re in luck because I just launched my f.r.e.e. video training course where I’m teaching my best Client Attraction strategies and lessons to help you earn more in your small business – and Finding Your Ideal Target Audience is the first video in the series. You can get access to all the videos here. It’s super high content and value and it’s getting rave reviews from viewers. You can sign up to view it at www.jointhetop5.com. Enjoy!

© 2011 Client Attraction LLC. All Rights Reserved.

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Want to use this article on your website or your own ezine?

No problem! But here is what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.

 

  • pratishthasharma .

    Thank you so much Fabienne for this
    article. I am a sole practitioner working towards getting more clients
    and this is at the right time that I read this article and I answered all the
    questions that you have asked to answer and it really gave me lot of clarity
    and confidence. Thanks a million. God bless you. Love.

    • SOO glad you really thought about it, and I love hearing you’ve gotten clarity and confidence out of it. Go you! 🙂

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