When a Prospective Client Doesn't Sign Up, 'Bookend' Them - Small Business Coach, Women Business Coaching - Client Attraction

When a Prospective Client Doesn’t Sign Up, ‘Bookend’ Them

Fabienne Fredrickson
April 26, 2011

No matter how good you are at closing the sale, sometimes a prospective client doesn’t bite on the first sales conversation. But instead of letting them walk away and never hearing from them again, you can use a technique I developed to stop them slipping through your fingers.

Sometimes, a prospect needs some time to make the decision on whether or when they’d like to start working with you. What I’ve noticed over the years is that when this happens, almost always, the sale never happens, probably because life gets in the way and what’s out of sight, is out of mind.

So I’ve come up with a fantastic remedy for this, which, in addition to my fool-proof closing the sale script, helps me close the deal 90% of the times I use it. I’ve called it “bookending” and here’s how it works.

Often, at the end of our initial consultation, prospects tell me that they need to talk to their spouse, need some time to decide, or want to ideally start in 2 months. Instead of letting them walk away without a plan, I propose scheduling a 5-minute “check-in” call with them to see where they are in their process.

Often, I’ll ask whether they need 3 days, 3 weeks or 3 months to make a decision. Usually, the answer is next week, so we’ll set up a 5-minute chat for next Tuesday, at 3pm, for example. I explain this will help us follow up with each other, without having to play phone tag or having to follow up with one another unnecessarily.

The great thing about this technique is it puts a (self-imposed) time limit in the prospect’s mind as to when THEY would like to make the decision, and obviously, you let them choose when they’d like to have that 5-minute chat.

I essentially came up with this because I really dislike following up in this situation. It makes me feel like I’m chasing after them and I don’t feel this is Client Attractive. So instead, we agree they’ll call me on set date and 90% of the time they do, and out of those times, they don’t feel pressured, they’ve had time to think about what we talked about, crunched the numbers, and are ready to make a decision to move forward.

It’s a great tool, especially since it doesn’t make me have to pressure anyone into the sale! Whew!

If for whatever reason they don’t call during the time of your 5 minute check-in appointment, you can then call them or e-mail them asking if anything went wrong. This usually puts the prospect into a mode where they feel obliged to get back to you, as THEY were the one who missed the appointment. Again, this is much more Client Attractive and ends up saving you a lot of time.

Your Assignment:

If a client doesn’t sign up on the spot, make sure to ‘bookend’ another date so you don’t have to follow up on each other for weeks. Use it as a “let’s see where you are in your decision-making process then.” It works like a charm.

If you need to start closing the sale 90% of the time too, you’ll want to get a copy of the ‘Closing The Sale’ script I use detailed in the Client Attraction Home Study System®. Step by step, I take you through everything you need to do to pre-qualify prospects, get them ready for the close AND exactly what to say to turn them into paying clients. Get it today by going to www.TheClientAttractionSystem.com. You’ll also get hundreds of other ideas and resources to help YOU become a Client Attraction machine like thousands of my previous clients.

© 2011 Client Attraction LLC. All Rights Reserved.


Want to use this article on your website or your own ezine?

No problem! But here is what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.


  • Awesome Fabienne and so timely and true! Thanks and keep them coming.

  • I really love this tip. I have done this quite a few times and it works every time I have used it. Thanks for sharing this valuable information.

Get Started Today


Your mindset dictates your results.

Shifting your Mindset past subtle self-sabotage and procrastination and into confidence and consistent action is THE proven process for overcoming resistance. The moment you shift your mindset, you gain the momentum that increases your business (and income) to the next big level you’ve been asking for.

Join me for a LIVE Video Presentation where I will be teaching you my proven process to master your Inner Game.

Sign Up!

Next Live Event

Mindset Retreat™

November 14-16, 2016 • Ft. Lauderdale, FL

Next Webinar

How to Master Your Mindset

Live from your home or office


Sign me up for my audio CD!

Find out how to use my step-by-step Client Attraction methods so you can be a success.


Get in touch with us by filling out the information below and one of our caring Enrollment Coaches will be happy to contact you to set up a time to chat and see if we can help…