Forget the wizbang and focus on the BASICS - Small Business Coach, Women Business Coaching - Client Attraction

Forget the wizbang and focus on the BASICS

Fabienne Fredrickson
October 23, 2009

I’m always amazed when someone comes to me and says, “Fabienne, I need to get some serious cash flow coming in to my business. I just don’t have enough clients. What should I do first, write an ebook, start a micro-continuity program, start a mastermind group?”

Calmly, I look at them and ask a few questions, mainly, what they’re currently doing to market their practice, what kind of stay-in-touch marketing vehicles they have in place, how often they communicate with their target audience, and how they’re currently getting out there in a big way.

Usually, the answer is, “not much.”

Here’s the problem. It’s all well and good to focus on passive and leveraged income, to think about all the new wizbang things you could be doing to bring in money, but if you don’t have a large and loyal list of people who know you, like you, trust you and want to buy from you, selling two to three ebooks at $39 is not going to pay this month’s grocery bill; that low-price point micro-continuity program will be a great idea but may take a long time to monetize and it’s difficult to get 15-18 people to give you $10,000 to $20,000 each when they don’t really know who you are.

Instead, if you’re serious about bringing in some cash flow in your business rapidly, get back to the basics! That means, focus on getting one, two or 5 individual clients in the door. It’s actually WAY easier and it’s the fastest path to cash for someone who has more time on their hands than money, and has yet to create a very large following.

Believe me, you can get to all the other bright shiny objects later. For now, and especially if your “list” is not very big, focus on individual clients, versus trying to create passive income or groups. Makes sense?

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at

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