Client Attraction Quote of the Week: “Charge what you’re worth”
“The real shame about ‘undervaluing what you know’ is that as a result, you may be undercharging for what you offer. This is actually one of the major reasons why most solo-entrepreneurs don’t have enough clients. Because they don’t see VALUE in what they offer, they don’t charge enough; therefore, there is a low perception of value from the prospective client’s point of view. The prospect then goes somewhere else for the same exact information.”