Having a SINGLE Focus Will Help You Attract More Clients (In More Ways Than One) - Small Business Coach, Women Business Coaching - Client Attraction

Having a SINGLE Focus Will Help You Attract More Clients (In More Ways Than One)

Fabienne Fredrickson
March 27, 2009

“Until you make the unconscious conscious, it will direct your life and you will call it fate.” – Carl Jung

You’ve heard a lot more about the Law of Attraction recently. For nearly 10 years, I’ve been using it consciously to create my ideal business, on a daily basis, in addition to disciplined marketing strategies.

With anything in life, if you don’t KNOW where you’re going, you’ll either eventually get lost or it’ll take you a long time to get there, much longer than necessary. If you’re heading out to drive cross-country and choose to do it without a roadmap, it may not even make sense to head out in the first place. Worse, if you don’t consciously choose what you want, you will continue to attract by default what your unconscious mind wants to attract.

Over the years, I noticed that certain entrepreneurs were really wishy-washy about what they want or wanting it for the wrong reasons. BIG mistake. A single focus will help you market AND manifest what you want, much faster. Not knowing what you really want creates confusion in both your marketing AND your manifesting. Here’s what I mean.

Say one day you decide that you want to attract a full practice of 20 clients, and you set that intention. But the next day, you decide that instead, you’re interested in only 5 private clients and 3 group programs. That same afternoon, you decide you don’t want ANY private clients, but instead, you want to only deal with groups. (This happened to a client just this week.)

If you know that what you focus on is what you bring into your reality, both in terms of manifesting, but also in the Law of Attraction (which I call manifesting) then you’re essentially sending the wrong message over and over again to the Universe (or your subconscious mind, whichever you prefer).

Some may not see this as a big deal, but it actually is. Take this scenario as an example: You’re hungry and decide to have lunch in the “Law of Attraction Diner”. Your waitress is the “asking”, your order is what you’d like to eat, and the short-order cook in the kitchen is the Universe, ready to send you exactly and precisely what you desire and ordered.

You tell the waitress that you’d like to eat a grilled cheese sandwich. She responds, “Your wish is my command” and starts walking over to the short-order cook’s window with your order slip. Before she hands it to him, you stop her, call her back to the table and tell her you’ve changed your mind.

Instead of the grilled cheese sandwich, you’ve decided you now want a tuna salad sandwich. She comes back to your table, crosses off the previous order, and scribbles down the new one. She says, “Your wish is my command” and starts walking over once again to the short-order cook’s window with your revised order slip.

But before she has a chance to place your order for the tuna salad sandwich, you wave her back to your table and tell her you’ve changed your mind once more. You’re now interested in eating a meatball sub, and you send her back with this new order.

As do this over and over again, the waitress never actually reaches the kitchen. If this continues, will you ever get to eat? Probably not for a while. And worse yet, you’d probably complain that your food was late, but in fact, here’s what’s really happened.

YOU are the one and only reason it was late getting to you.

Now imagine that this is exactly what’s happening when you aren’t clear about what you want your practice to look like, how many clients you’d ideally like or the revenue you’d like to make. Many entrepreneurs do this every day. And as you keep changing your mind, your “order” never actually reaches its destination and can never be answered! This may seem like a no-brainer to you, but look deeper and you’re probably making that same mistake (hundreds of my clients have been guilty of this.)

Your indecision is what gets in the way! If you’re not clear about what you want, you’re sabotaging both your marketing AND your manifesting. In terms of marketing, you’ll find yourself waffling, not really knowing where to focus your efforts, where to find your ideal clients, etc. In terms of Manifesting, you’ll wonder why what you want isn’t “arriving” quickly enough. This is why it’s absolutely essential that you get CRYSTAL CLEAR on what you really want, especially as we head into a New Year.

Your Client Attraction Assignment:

If you realize that you can have anything you want, then the question becomes, what DO you want in this coming year? Make a “date” with yourself for some quiet time over the slower holiday season. Turn off your computer, turn the ringer off the phone and put a Do Not Disturb sign on your office door. Get a notebook and a pen and start imagining what you’d like to have for your practice.

A note of caution. What you’re looking for here is to put down what YOU really want, NOT what others are doing, not what others say you SHOULD want and certainly not something you’d be unhappy with. Here’s why.

If you put down something that’s inauthentic for you or doesn’t ultimately get you excited, then that “negative” energy will prevent you from feeling good each time you think about what you’d like to attract. And when you don’t “feel good” about what you’d like to attract, you won’t be in alignment with it and simply won’t get it. So, get busy with the following:

  • How many clients would be ideal for you in 2009?
  • How much revenue would you like each month this year?
  • What kind of clients would you be really happy with?
  • If anything could be possible, how much time off do you dream of, per week, per month or per year?
  • How easily would clients come to you?
  • Would they pay you easily and eagerly?
  • Would they receive massive value from your work and tell everyone about you?
  • Where will you work?
  • How would you describe (in detail) your ideal and typical day if you were to have all of these things?
  • How will you feel having already achieved this?

I’ve been using this technique to nearly double my revenues each year. It works. So, set an intention statement (or two pages’ worth, as I do) and read it daily. Carve it into your both your conscious and subconscious. You’ll be amazed by the results, both in a marketing sense, AND in a Manifesting sense.

Got your vision laid out but having a difficult time marketing it? Then it’s time to take action and invest in a step-by-step marketing system that will feel easy and authentic to you. The Client Attraction Home Study System? avoids all the unnecessary stuff and instead gives you the most important things to do to find your niche, get out there in a big way, set up simple, solid systems, so you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. So easy. All the tools, scripts, templates, and examples are handed to you on a silver platter. You can get it at TheClientAttractionSystem.com.

2009 Client Attraction LLC. All Rights Reserved.

Want to use this article on your website or your own ezine? No problem! But here’s what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System?, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

  • Fabienne,
    As you know I just spent the last 5 days at #ERS having the opportunity to meet you in person and hear the story behind your laser focus this past year with David. Hearing this post was the perfect first nudge of support as I return to my own envirnment. Since having arrived back home I have already begun acting on several DECISIONS that I know will move me significantly forward in my business at a much faster pace. And your exercise is so key in getting “crystal clear” about the bigger vision which I know will support me in prioritizing which step to fully focus one first one-step at a time.
    Thank you for sharing your wisdom and your heart!
    Amy (On twitter @LotusAmy)

  • This is a great post. Before I even thought about being a life coach I already had my business hour lined up. Just this past week I sat down and was able to fit my potential coaching clients in those hours. You definitely must know what you really want. What you really want will stick with you.

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